Recent Updates RSS Toggle Comment Threads | Keyboard Shortcuts

  • Alon Weiner 10:21 am on May 16, 2012 Permalink | Reply
    Tags: marketing ideas, new booth planning   

    Avoid These Mistakes When Planning A Trade Show Booth 

    When people plan a booth to show at an expo for the first time, there are a few aspects that they must consider. Especially if it’s the first time, you need to make sure you are taking all the factors into count and avoid some fatal mistakes.

    planning a trade show booth

    First of all, you should be absolutely sure that your business is in the same field as the show or exhibition. It would be a great shame if you put a lot of effort on an attractive booth only to find out that people are not interested because your product is not related to the field of the expo.

    Another thing to consider is not to wait for the last minute. It’s important where your booth will be located, and the earlier you register, the better spot you will get. This doesn’t mean you have to hurry, but just register on time to ensure you get the exact location you wanted.

    Choose your staff carefully and put the friendliest people at the front. There is no doubt that welcoming and knowledgeable staff will attract more visitors to your booth. Think who your number one seller is and place him or her as the booth’s spokesman. Let them interact with the visitors and give them plenty of brochures and business card to hand out.

    In this article you can find some more interesting ideas: 4 Classic Mistakes When Buying a Trade Show Booth.

     

     
  • Alon Weiner 11:43 am on May 14, 2012 Permalink | Reply
    Tags: table covers,   

    A Printed Table Cover Will Add An Extra Touch To Your Display 

    At many occasions we see a display or a booth that incorporates a table. Sometimes the table isn’t really in use, as the staff is standing or mingling with the visitors, and usually it just uses to store products, samples and brochures.

    If you already have a table at the display, why not use it to promote your business? You just need to add a nice custom table throw and virtually use the table as an advertising space. The proper cover will use the front and sides to promote your business or products. At the bottom, you can add your logo and even contact info.

    printed table cover

    If you have enough space at your booth, you can even place a few small tables to create multiple stations. This will provide potential customers with the opportunity to interact with your products and your staff.

    According to apgtradeshowdisplays, be sure you choose the proper colors for the table throw. The colors should match the entire display but also convey the message you want to deliver. On the other hand, you can use contrasting colors to highlight the message on the table cover.

     

     
  • Alon Weiner 1:17 pm on May 13, 2012 Permalink | Reply
    Tags: , color meaning   

    The Meaning of Color in Advertising 

    Color conveys both overt and subconscious messages to people who view advertisements. The developers of Color Wheel Pro software list these ideas of what different colors may mean to your audience.

    meaning of color

    Red

    Red is associated with elements like fire and blood, so it conveys a message of vigor, energy and passion. Red serves to bring both images and text to the foreground of an advertisement. As an accent color, it is often used to stimulate people to make quick decisions.

    Yellow

    Yellow is the color we most often associate with happiness. Yellow communicates joy, intellect and cheer. Use yellow to promote children’s products or items that are used in leisure activities. Also, use yellow to highlight key areas of a design. Avoid yellow for luxury products or for brand messages of stability and safety. If you use light yellow, then use a dark color to highlight it.

    Blue

    Blue, as the color of the sea and the sky, signifies truth, faith, trust and confidence. Blue suppresses appetite, so it should be avoided when promoting food products. Instead, use blue to grant products a feeling of trust. Think of a symbol like the police logo that conveys trust, and how a social network like Facebook used this color to represent trust. Combine blue with a warm color like yellow or orange for effect.

    Orange

    Orange combines the energy and vigor of red with the happiness communicated by yellow. Use orange to communicate messages about creativity, determination and success. Because orange stimulates the appetite, it is extremely useful for promoting food products. Many toy manufacturers also use orange in their promotions.

    Green

    Green conjures up feelings of safety and is commonly associated with wealth and nature. Green can be used for promoting environmentally-friendly products. Also, its message of safety makes green a good color for medical and drug products. A darker shade of green is often used in financial sector advertising.

    Purple

    Combining the stability of blue with the vigor of red creates the power and ambition communicated by purple. Purple is often associated with royalty and magic. Many children under 12 list purple as their color preference, so use purple when advertising products for children. Feminine designs often incorporate light shades of purple.

    White

    When people see white, they think of purity, cleanliness and light. Many hospitals use white for self-promotion as do many manufacturers of medical products. White can also denote simplicity when used in an advertisement for electronics or technology.

    Black

    Black can denote mystery, formality and elegance. Black or gray in a background makes colors stand out but can diminish the readability of text. When using black, be sure to incorporate other bright colors like red or orange for an assertive color scheme.

    Color Schemes

    Monochromatic schemes use different shades of one color. Analogous schemes use colors adjacent to one another on the color wheel, while complementary color schemes use colors opposite one another on the color wheel. Monochromatic and analogous color combinations tend to soothe while complementary colors create a strong contrast. Always consider the power of color and color combinations when designing your promotional materials.

     
  • Alon Weiner 10:26 am on May 10, 2012 Permalink | Reply
    Tags: get inspired, new display, trade show   

    Be Careful Of Repeating Yourself Year After Year 

    Many exhibitors fall into the trap of repeating themselves every year. They go to the same trade show, meet the same competitors, use the same staff, offer the same promotions and services and generally not having anything new to show to prospective clients.

    do not repeat yourself

    No doubt that repeating yourself every year won’t grant you new clients, so it’s best to get inspired every once in a while and update your show. Think about other booths from previous years – who got a lot of visitors and why, which designs got a lot of attention, and which location is the best for a booth.

    Now, think you are creating a whole new booth. Imagine how you want it to look, where you want it to be located and what message you want it to deliver. Start working on those changes, ask in advance for a better location and put new and engaging staff in the booth.

    You can read more in this source: See Your Trade Shows with Fresh Eyes Again.

     

     
  • Alon Weiner 7:27 am on May 8, 2012 Permalink | Reply
    Tags: , banner message,   

    Creating A Capturing Message To Attract Visitors 

    Banner stands often serve as the focal point of your trade show display. The message on your banners is the first message that your customer will see. Your product samples or brochures will go to waste if your banners fail to capture the customers’ attention. Consider these tips for producing memorable and engaging messages:

    Position of the message

    Most banners start three feet above the ground. Save information that is not crucial such as your company address and URL for the bottom of the display. Place a compelling message at eye level or use the top to introduce a new product. If customers are interested in your message, then they will read down to the bottom to find out how to contact you. Your contact information is irrelevant if you haven’t attracted your customers’ attention in the first place.

    Clean visuals

    When you design your banner, be minimalistic. One single large visual with minimal text will convey your message more effectively than multiple pictures surrounded by too much text. The banner is not the place to give the customers every detail about your business. You can explain the details when customers come to your booth, or you can hand out flyers containing more technical information.

    capturing message to attract visitors

    Unifying message

    A theme that unifies your banner with the rest of your display will garner more attention than a series of disjunctive messages. You must create a clear message and avoid confusion. If you want customers to know that you offer the lowest prices in your industry, then communicate that message with your banner, your wall visuals, your table top and your written literature. Decide on the theme of your trade show presentation before you design your banner stands.

    Compelling colors

    The colors of your banner should match the colors in the rest of your display. Choose either a complementary color scheme, which includes different colors that look good together, or choose a monochromatic color scheme, which uses multiple shades of one color. Too many contrasting colors will give your banner the look of “visual soup”. Your message will be lost, and your customers will look elsewhere for services.

    If you realize that the position of the banner isn’t working during the course of the day, then you can always rearrange the stand to give your booth a fresh look.

     

c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
l
go to login
h
show/hide help
esc
cancel