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• Alon Weiner 1:57 pm on March 7, 2012 Permalink | Reply
  Tags: banner display stands, post-up stand (3), professional trade show displays, trade show display stands   

  Trade Show Tips: How to Keep Costs Low 

  Searching for a way to keep your costs low and your prospects high at your next trade show? Post-Up Stand understands trade shows, and we understand how expensive they can be.

  So how can you save money and still reap the benefits? Post-Up Stand has a few money-saving techniques to help you stay in budget and still generate new leads for your business:

  • Purchase quality banner stands and trade show displays
    • How can expensive banner stands be a money-saving technique? By investing in quality banner stands and professional trade show displays, you will be able to use them again and again. Our banner displays are built to last, so you can be sure you’ll get your money’s worth.
  • Start small with your trade show booth
    • If you have a limited budget, consider investing in only one big ticket item at a time. Most important are your banner display stands, you can always invest in table runners and table top displays when your budget allows.
  • Get creative
    • As with anything else, when you’re working with a tight budget you need to be creative. Instead of spending tons of money on flyers, brochures and business cards, consider only using business cards with QR codes to send users to your other information.
  • Use what you already have
    • If you already have a variety of product or service videos, consider looping them on a television screen at your trade show display booth. This will help you attract attention without costing you any additional money.
  • Rely on your booth presenters
    • If you have a limited budget, your employees are going to have to work twice as hard to generate buzz from trade show attendees. Make sure you choose your most outgoing employees to represent you and your brand at your next trade show.

  Sometimes, having a limited budget allows you the chance to be more creative. Let all the other trade show booth presenters spend their money on every little detail. Spend your money on what is most important and let your employees do the rest.

  Where can you find affordable trade show displays? Browse all the trade show display stands, accessories, and banner stands from Post-Up Stand.

   

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• Alon Weiner 3:39 pm on February 29, 2012 Permalink | Reply
  Tags: Banner Stands (21), event marketing displays, retractable banner pens, scrolling banners, table runners (2), trade show accessories (6), trade show displays (13), trade show tips (6)   

  Trade Show Tips: Best Tactics for Event Marketing Displays 

  When you’re attending a trade show or networking event, you know how important it is to effectively market your brand. You need the right trade show displays, banner stands, table runners and creative marketing strategies.

  Need some help? Use some of the following event marketing display tactics for your next trade show:

  • Create high-quality, professional trade show display stands
  • Use table runners to give your trade show booth a pop of color
  • Play product videos showcasing your most important features next to your banner stands
  • Purchase retractable banner pens with your logo and contact information to hand out to potential clients
  • Use banner stand lights to make your display stand out from your neighbors
  • Incorporate table top displays to give people something to look at while standing at your trade show booth
  • Fit more information about your product offerings by using scrolling banners

  There are a million little ways to give your trade show display a competitive edge over the other attendees at your event. Use our list to get you started and to help you create a trade show display that is impossible to miss.

   

• Alon Weiner 8:22 pm on January 17, 2012 Permalink | Reply
  Tags: Banner Stands (21), trade show displays (13), trade show set-up   

  Trade Show Tips: Itemizing your To-Do List 

  When you are attending a trade show, organization is key. From setting up your display to planning your marketing message, there’s a lot to consider. How can you keep you keep everything organized for your next trade show?

  Itemizing your to-do list will make your life so much easier. Planning ahead is the best way to ensure you will have success at your next trade show or networking event.

  Pre-Event Planning
  • Book your travel and lodging
  • Create an overall marketing plan
  • Choose your speakers and presenters
  • Order your trade show displays, banner stands and marketing materials
  • Find out where your booth will be in the venue
  • Learn more about the set-up of the venue

  Trade Show Set-Up
  • Be sure to transport all banner displays and stands to the venue
  • Arrive early to scope out the competition
  • Set-up your displays in an eye-catching manner
  • Practice your marketing presentation and talking points
  • Display any brochures or marketing materials

  Trade Show Presentation
  • Choose matching professional clothing
  • Practice any marketing messages
  • Use trade show displays and accessories to attract attention
  • Offer clients incentives to follow-up with you

  By creating a to-do list for each part of the trade show process, you can make planning easier and ensure that your trade show goes smoothly from start to finish.

   

• Alon Weiner 2:54 pm on December 7, 2011 Permalink | Reply
  Tags: Banner Stands (21), social media event strategies, trade show display (3)   

  5 Best Social Media Event Strategies 

  When you are attending a trade show, event or exhibition it’s meant to be a social experience. However, since it is offline, there’s no way for you to leverage your social media efforts. Or is there?

  Social media can play a huge factor in your next event, especially if you know how to use it. It’s important for you to combine your offline and online efforts into one cohesive marketing campaign for your company.

  Consider these simple ways to incorporate social media into your next trade show display:

  1. Blogging – Obviously, if you are attending a local trade show or event, you need to let your audience know about it. Writing a blog post about upcoming events and trade shows can be a great way to generate buzz for your brand before the event even happens. Not to mention, getting inbound links to your website is never a bad thing.

  2. Facebook – Leverage your Facebook and Google+ pages to incorporate information about your next event and where exactly your audience can find your trade show display. You can also hand out business cards during your event so anyone you meet can easily find you through your social media channels.

  After your event or trade show you can offer promotions and sales through your social media pages to encourage new followers to make a purchase.

  3. Twitter – Twitter is an excellent way to generate more attention for you event. While at the event, you can tweet updates about what is going on. By providing valuable information, you might be able to generate a larger following and encourage people to see your banner stands and trade show displays in person.

  4. Hashtags – Another great feature of Twitter is hashtags. Using a hashtag for pre-event tweets and tweets during the event will make it easy for your followers to see exactly what is going on. Plus, if other people from the event or trade show use the same hashtag you can gain even more exposure for your brand.

  5. Flickr – People love photos! What better way to promote your trade show display than by taking pictures of your banner stands and displays? Your fans will enjoy learning more about your company in a visual representation and it gives you a chance to better display your offerings.

  Amplify your social media efforts to make the most of your next event or trade show. You may just be surprised to see all the attention your hard work produces.
  

   

• Alon Weiner 3:34 pm on December 1, 2011 Permalink | Reply
  Tags: Banner Stands (21), point-of-purchase displays (2), retractable banners (2), table top displays (5)   

  Best Tactics for Point-of-Purchase Displays 

  Running out of ideas for your point-of-purchase displays? It can be difficult to come up with creative point-of-purchase displays for season after season and sale after sale. But if your ideas are getting stale, you can bet your sales will, too.

  People in your store need to feel excited about your products. If you aren’t excited about them, odds are your customers won’t be either. To maximize the effectiveness of your displays, it’s important to keep your ideas fresh and to truly represent your products.

  There are several main goals you should have when creating a point-of-purchase display:

  1. Grab your consumer’s attention
  2. Use the display to showcase AND inform
  3. Keep your displays fresh
  4. Match the display to the product

  With these main goals in mind, your number one priority will always be to create an effective display. However, that still doesn’t help you come up with new ideas… That’s where Post-Up Stand comes in!

  Part of the reason your displays become stale over time is because you are using the same shelving, the same signage and the same displays. By changing up your signs, you can completely transform the look of your entire point-of-purchase display.

  While your clearance signs may have worked in the past, it’s time to change your strategies to find new success. Invest in banner stands and table top displays from Post-Up Stand. Not only can you create personalized banners for every season, you can also create them in full-color with sharp graphics and your own custom messaging.

  Our banners are an inexpensive way to add new life to your point-of-purchase displays. You can coordinate colors to match your products, your store or the season. Plus, you can use our banner stands year after year to save you even more money.

  One of the best features of our table top displays is that they give you an opportunity to explain more about your products. By showing your customer what your products have to offer, they will be more likely to invest in them.

  Find out more about how our Post-Up Stand retractable banners and table top displays can transform your point-of-purchase displays.