Trade Show Tips: How to Stage an Effective Booth
Trade Show Booths by Post-Up Stand
Whether it’s your very first trade show or your fifteenth, there are always ways to improve your trade show display. The more professional and eye-catching you can make your display, the more attention you will get from passers-by. Staging your trade show booth is kind of like staging a house. You have to entice your audience and get their imagination moving.
If you can only afford to splurge on one item, make it your trade show banners. Your trade show banners are the focal point of your display. They are what will initially attract your audience and they are your best opportunity to showcase your company’s message. Full-color displays with vivid graphics that are durable enough to be used again and again will help you stand out at every trade show you visit.
Some other important aspects of your trade show booth to consider include:
- Have sales-people wear branded uniforms – Put your best foot forward and show your potential clients that your company is professional and that your employees are proud of the company they work for.
- Place calls-to-action at eye level – Make it easy for your audience to see what actions they should be taking. Place all calls to action at the exact level where their eyes will rest.
- Use candy – Place a candy dish near your brochures or forms. This will encourage people to sign up or take a brochure if they take any of your candy. And let’s face it, people like candy.
- Use contrasting colors – Contrasting colors will draw people’s attention. Using bright colors on your trade show display will help your booth get the attention it deserves.
- Freebies – While it may seem silly, it is important to have branded “freebies.” People get excited about free pens, brochures, tote bags and coasters. Diversify your brand and give your potential clients what they are after. One freebie may make it into many hands…and more hands equate to more potential customers.
- Don’t ignore the accessories – Your trade show banners are the most important aspect of your booth, but it is important to not ignore other trade show accessories. Branded tablecloths, table runners, banner stand lights, flyers, brochures and decorations can help complete the look of your trade show booth.
When setting up your trade show booth, it is important to always keep your target audience in mind. Choose color schemes, themes and set-ups that will attract to them. Use your trade show booth to show your professionalism, what sets your brand apart, and how you are the best solution for your audience. And don’t forget to have fun!
