When you are attending a trade show, event or exhibition it’s meant to be a social experience. However, since it is offline, there’s no way for you to leverage your social media efforts. Or is there?
Social media can play a huge factor in your next event, especially if you know how to use it. It’s important for you to combine your offline and online efforts into one cohesive marketing campaign for your company.
Consider these simple ways to incorporate social media into your next trade show display:
1. Blogging – Obviously, if you are attending a local trade show or event, you need to let your audience know about it. Writing a blog post about upcoming events and trade shows can be a great way to generate buzz for your brand before the event even happens. Not to mention, getting inbound links to your website is never a bad thing.
2. Facebook – Leverage your Facebook and Google+ pages to incorporate information about your next event and where exactly your audience can find your trade show display. You can also hand out business cards during your event so anyone you meet can easily find you through your social media channels.
After your event or trade show you can offer promotions and sales through your social media pages to encourage new followers to make a purchase.
3. Twitter – Twitter is an excellent way to generate more attention for you event. While at the event, you can tweet updates about what is going on. By providing valuable information, you might be able to generate a larger following and encourage people to see your banner stands and trade show displays in person.
4. Hashtags – Another great feature of Twitter is hashtags. Using a hashtag for pre-event tweets and tweets during the event will make it easy for your followers to see exactly what is going on. Plus, if other people from the event or trade show use the same hashtag you can gain even more exposure for your brand.
5. Flickr – People love photos! What better way to promote your trade show display than by taking pictures of your banner stands and displays? Your fans will enjoy learning more about your company in a visual representation and it gives you a chance to better display your offerings.
Amplify your social media efforts to make the most of your next event or trade show. You may just be surprised to see all the attention your hard work produces.
