Visitors to your trade show booth make quick decisions about what they think of your business. These first impressions typically take only a few seconds, and you want it to be a good one. Your display graphics make a big difference, whether they’re printed on your brochures or embossed on your exhibit backdrop. According to display booth design experts, you want your graphics to reflect your company’s key marketing message. Those graphics should also be colorful and eye-catching while still professional-looking. For the best results, it’s recommended to hire a graphic designer with plenty of experience in trade show display graphic design. The extra expense is worth the results of high-caliber graphics that draw your target market’s interest. The following tips will help with planning and executing graphic designs that will take your trade show booth to the next level.
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There are a lot of elements that need to be considered when designing a banner. Other than the image and text, that are totally up to your taste and the message you want to convey, there are a few more considerations, especially regarding designing programs and tools:
Canadian textile artist and photographer Emilia Kun used Post-Up Stand’s dye sublimation technology to create vivid, graphic prints for Fallsview Casino Resort’s 21 Club restaurant.
Research conducted by the University of Loyola showed that color increases brand recognition by as much as 80 percent. This means that the colors that you choose for a banner promotion have a major influence on its success. Take these factors into consideration when deciding on your banner’s color scheme to make sure that your colors tell the story of your brand.